new term need: social comparators

[zachll]

There are several new terms needed for social comparators:

1. Top performer benchmark
   Term name: top performer benchmark
   Definition: Social comparator content that is about a percentile for a performance level that is better than average.
   Comment (rdfs:comment):
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2. 75th percentile benchmark
   Term name: 75th percentile benchmark
   Definition: A top performer benchmark that is ascribed the performance level of the 75th percentile for a population.
   Comment (rdfs:comment):
   Reference:

3. 90th percentile benchmark
   Term name: 90th percentile benchmark
   Definition: A top performer benchmark that is ascribed the performance level of the 90th percentile for a population.
   Comment (rdfs:comment):
   Reference:

4. Peer 75th percentile benchmark
   Term name: peer 75th percentile benchmark
   Definition: A 75th percentile benchmark that is about an institutional peer group.
   Comment (rdfs:comment):
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5. Peer 90th percentile benchmark
   Term name: peer 90th percentile benchmark
   Definition: A 90th percentile benchmark that is about an institutional peer group.
   Comment (rdfs:comment):
   Reference:

6. Average comparator
   Term name: average comparator
   Definition: Social comparator content that is about a mean performance level for a population.
   Comment (rdfs:comment):
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7. Peer average comparator
   Term name: peer average comparator
   Definition: An average comparator that is about an institutional peer group.
   Comment (rdfs:comment):
   Reference: