diff --git a/frontend/src/component/feature/StrategyTypes/FlexibleStrategy/FlexibleStrategy.tsx b/frontend/src/component/feature/StrategyTypes/FlexibleStrategy/FlexibleStrategy.tsx
index d5c50a2d1065..1f1b956c2f8e 100644
--- a/frontend/src/component/feature/StrategyTypes/FlexibleStrategy/FlexibleStrategy.tsx
+++ b/frontend/src/component/feature/StrategyTypes/FlexibleStrategy/FlexibleStrategy.tsx
@@ -1,4 +1,4 @@
-import { useMemo } from 'react';
+import { useEffect, useMemo } from 'react';
 import { Box, styled } from '@mui/material';
 import type { IFeatureStrategyParameters } from 'interfaces/strategy';
 import RolloutSlider from '../RolloutSlider/RolloutSlider';
@@ -82,7 +82,7 @@ const FlexibleStrategy = ({
         return parseParameterString(parameters.stickiness);
     }, [loading, defaultStickiness, parameters.stickiness]);
 
-    const groupId = useMemo(() => {
+    useEffect(() => {
         if (!parameters.groupId && !loading) {
             if (isDefaultStrategyEdit || !featureId) {
                 updateParameter('groupId', '');
@@ -90,9 +90,9 @@ const FlexibleStrategy = ({
                 updateParameter('groupId', featureId);
             }
         }
+    }, [isDefaultStrategyEdit, featureId, loading]);
 
-        return parseParameterString(parameters.groupId);
-    }, [parameters.groupId, isDefaultStrategyEdit, featureId, loading]);
+    const groupId = parseParameterString(parameters.groupId);
 
     if (loading) {
         return <Loader />;
@@ -126,7 +126,10 @@ const FlexibleStrategy = ({
                         value={groupId}
                         disabled={!editable}
                         onChange={(e) =>
-                            updateParameter('groupId', e.target.value)
+                            updateParameter(
+                                'groupId',
+                                parseParameterString(e.target.value),
+                            )
                         }
                         data-testid={FLEXIBLE_STRATEGY_GROUP_ID}
                         error={Boolean(errors?.getFormError('groupId'))}