[source-google-ads] Attribution Settings on connector-level instead of conversion-type level

[lxuis99]

Connector Name

googleads

Connector Version

3.7.9

What step the error happened?

None

Relevant information

We’ve been encountering discrepancies between the conversion data reported by our marketing sources (Google Ads and TikTok) and the data synced through Airbyte.

After investigating, we suspect this issue is related to attribution windows:

• Currently, Airbyte’s default connectors only support a single parameter for the attribution window. The problem is that this attribution window is not configurable at the account or source level, leading to the following challenges:

Google Ads - attribution window is at Account source & Conversion type level:

• If we manage multiple accounts, it’s ok we just need to create multiple connections on Airbyte.
• However, if we have multiple attribution settings for different conversion types (e.g., click-based or view-based windows), Airbyte cannot handle this, making it impossible to sync data correctly across all conversion types.

Ideally, we'd need two inputs instead of one on the connector setting screen : click and view.

Relevant log output

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[marcosmarxm]

@lxuis99 thanks for reporting the problem, I included it to the team backlog for further investigation.