30021 - 2016-07-25 07:03:09 +0800 - 星巴克为上班族设计的“快捷店”，开到了欧洲_文化_好奇心日报.html

<h1>星巴克为上班族设计的“快捷店”，开到了欧洲_文化_好奇心日报
</h1><p><img src="http://img.qdaily.com/article/article_show/201607231125315eumhfpbizkXGEFP.png?imageMogr2/auto-orient/thumbnail/!755x450r/gravity/Center/crop/755x450/ignore-error/1"></p><div class="article-detail-bd"><div class="author-share clearfix">   <div class="author">  <a rel="nofollow" href="javascript:void(0)" class="avatar x32 circle"><img src="http://img.qdaily.com/user/face/2016070219592810akAtOYnjdFvSq8.jpg?imageMogr2/auto-orient/thumbnail/!80x80r/gravity/Center/crop/80x80/ignore-error/1"/> </a>  <span class="name">马梦涵 </span><span class="date smart-date" data-origindate="2016-07-25 07:03:09 +0800"/><script language="JavaScript" type="text/javascript"><![CDATA[var o="div",a=" style='disp",b="lay:",c="none'";document.write("<"+o+a+b+c+">")]]></script><span class="date">2016-07-25 07:03:09</span><script language="JavaScript" type="text/javascript"><![CDATA[var o="div";document.write("</"+o+">")]]></script></div>      <div class="com-share-favor" data-id="30021" data-title="《星巴克为上班族设计的“快捷店”，开到了欧洲》，来自@好奇心日报" data-pic="http://img.qdaily.com/article/article_show/201607231125315eumhfpbizkXGEFP.png?imageMogr2/auto-orient/thumbnail/!640x380r/gravity/Center/crop/640x380/ignore-error/1" data-url="http://www.qdaily.com/articles/30021.html" data-weiboappkey="2462590045"><div class="share-favor-bd clearfix"><a rel="nofollow" data-ga-event="pc:share:weixin" href="javascript:void(0)" class="share iconfont icon-weixin"/><a rel="nofollow" data-ga-event="pc:share:weibo" href="http://service.weibo.com/share/share.php" class="share iconfont icon-weibo"/><a rel="nofollow" data-ga-event="pc:share:tengxunweixin" href="http://share.v.t.qq.com/index.php" class="share iconfont icon-tengxunweibo"/><a rel="nofollow" data-ga-event="pc:share:kongjian" href="http://sns.qzone.qq.com/cgi-bin/qzshare/cgi_qzshare_onekey" class="share iconfont icon-kongjian"/><a rel="nofollow" data-ga-event="pc:share:douban" href="http://www.douban.com/share/service" class="share iconfont icon-douban"/><a rel="nofollow" data-ga-event="pc:share:linkedin" href="http://www.linkedin.com/shareArticle" class="share iconfont icon-linkedin"/>  <a rel="nofollow" data-ga-event="pc:favor:aritcle" href="#" class="favor iconfont icon-heart"><span class="num  smart-count" data-origincount="87"/></a>  </div></div> </div>  <p class="excerpt">去年 4 月在纽约华尔街，第一家快捷店面世</p>  <div class="detail">  

<p>最近，星巴克在伦敦的金融区金丝雀码头<a href="https://www.designweek.co.uk/issues/18-24-july-2016/starbucks-launches-new-concept-cafe-busy-london-commuters/" rel="nofollow">开设了新概念门店 express café</a>，“迷你”的面积、开放的空间布局、点单方式和菜单设置都是为了伦敦匆忙的上班族，以缩短他们购买饮品花费的时间。</p>
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<p>这家由星巴克内部团队设计的店内不设座位，中心有一条附带点单机器的长条桌，来空出更多走动的空间。只在店外放置着少量桌椅。与以往星巴克强调的“第三空间”概念截然不同。</p>
<p>其中菜单也进行了精简，简明的列表突出了一些 espresso 饮品、滴滤咖啡和早餐三明治这样畅销的食品。触摸屏的点单机器让顾客在排队的时候率先下单，同时手机 APP 支持移动点单和在线支付，这些举措希望为顾客提供更便捷的点单体验，来避免高峰时期排起长队的情况。</p>
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<p>星巴克欧洲中东及非洲地区运营总裁 Rhys Iiey 说，这样的设置适用于工作繁忙的顾客，他们大部分对于星巴克的核心饮品非常熟悉，在到达柜台之前就想好了自己要点什么。</p>
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<p class="">不过这不是星巴克首次尝试 express café，去年 4 月在纽约华尔街，<a href="http://www.qdaily.com/articles/9277.html">第一家快捷店面世</a>。在纽约、多伦多、芝加哥等城市收获好评后，星巴克将这样风格的店铺开至了伦敦，这也是欧洲首家。<br/></p>
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<p class="">值得一提的是，星巴克近几年来也上线了走高端路线的 Starbucks Reserve 店铺，装修风格和咖啡单品都意图吸引更多高端咖啡爱好者，与日渐火爆的精品咖啡抗衡。</p>
<p class="">可能其中还会提供鸡尾酒饮品、小吃拼盘，鼓励那些想要放松、或者需要一个学习空间的人前来，与快捷店的节奏完全相反。对于这样一个遍及全球的餐饮业“大佬”来说，正在采取更加多元的服务，来吸引和满足不同用户群体。</p>

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