diff --git a/docs/pages/content-design/principles/write-with-conversational-official-voice.md b/docs/pages/content-design/principles/write-with-conversational-official-voice.md
index 4bfb24aa..21f476a2 100644
--- a/docs/pages/content-design/principles/write-with-conversational-official-voice.md
+++ b/docs/pages/content-design/principles/write-with-conversational-official-voice.md
@@ -31,12 +31,16 @@ A conversational tone and an official one can seem like they’re opposites of e
* Refer to people as **you**, and the government or department as **we**, as long as it’s clear who **we** refers to. This lowers the feeling of a divide between people and the state.
* Do not use **I**, **me**, or **my**. It’s unclear if it refers to the reader or the writer.
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| **Say** | **Don't say** |
| ----- | ----- |
| If you need benefits, apply by May 23, 2021. | The benefits application deadline is May 23, 2021. |
| We will review your request in 5 business days or less. | The application must have all of my data. |
| The application must have all of your data. | Every request the department receives will be reviewed within no more than 5 business days. |
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* Use transition words where it makes sense. Start sentences with **And** or **But** to show the relationship between pieces of information.