diff --git a/ceph-releases/reef/ubi9-ibm/__DOCKERFILE_BRANDING__ b/ceph-releases/reef/ubi9-ibm/__DOCKERFILE_BRANDING__
index 07d1ff49b..e8234f142 100644
--- a/ceph-releases/reef/ubi9-ibm/__DOCKERFILE_BRANDING__
+++ b/ceph-releases/reef/ubi9-ibm/__DOCKERFILE_BRANDING__
@@ -10,5 +10,6 @@ sed -i \
   -e "s|registry.redhat.io/rhceph/rhceph-haproxy-rhel9:|cp.icr.io/cp/ibm-ceph/haproxy-rhel9:|" \
   -e "s|registry.redhat.io/rhceph/keepalived-rhel9:|cp.icr.io/cp/ibm-ceph/keepalived-rhel9:|" \
   -e "s|registry.redhat.io/rhceph/snmp-notifier-rhel9:|cp.icr.io/cp/ibm-ceph/snmp-notifier-rhel9:|" \
+  -e "s|registry.redhat.io/rhceph/ceph-nvmeof-rhel9:|cp.icr.io/cp/ibm-ceph/nvmeof-rhel-9:|" \
   -e "s|default='registry.redhat.io'|default='cp.icr.io'|" \
-  /usr/share/ceph/mgr/cephadm/module.py && \
\ No newline at end of file
+  /usr/share/ceph/mgr/cephadm/module.py && \