Name the product in a way the reader (i.e. your target customers) will understand.
Congressional Stalker
Describe who the market for the product is and what benefit they get. One sentence only underneath the title.
Better inform yourself, find out what your local officials are really doing!
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
Congressional Stalker is an app that allows you to quickly research the voting habits of your elected officials. It puts a readable filter on voting history allowing you to see how they voted on issues that matter to you.
Describe the problem your product solves.
Although voting data is plentiful it is difficult to parse through and finding out how your Congressperson voted on the issues you care about shouldn't require an afternoon of research.
Describe how your product elegantly solves the problem.
Quickly deliver the decision history that is relevant about any particular elected official on any particular issue. All in one place.
A quote from a spokesperson in your company.
"With our app in hand become a more informed citizen without an unreasonable investment of your time."
Describe how easy it is to get started.
Type in the name of an official and get all the data you need!
Provide a quote from a hypothetical customer that describes how they experienced the benefit.
"I used to have no idea what my congress people were doing, now I can find out anything I want with just a click of a button."
Wrap it up and give pointers where the reader should go next.
Don't stay ignorant, keep yourself informed: head on over!