diff --git a/signup/index.html b/signup/index.html
index 05e74a45..aa4690d8 100644
--- a/signup/index.html
+++ b/signup/index.html
@@ -9,5 +9,8 @@
   <body>
     <div id="root"></div>
     <script type="module" src="/src/main.tsx"></script>
+    <!-- 100% privacy-first analytics -->
+    <script async defer src="https://scripts.simpleanalyticscdn.com/latest.js"></script>
+    <noscript><img src="https://queue.simpleanalyticscdn.com/noscript.gif" alt="" referrerpolicy="no-referrer-when-downgrade" /></noscript>
   </body>
 </html>
diff --git a/web/layouts/_default/baseof.html b/web/layouts/_default/baseof.html
index f5f79365..90d0b902 100644
--- a/web/layouts/_default/baseof.html
+++ b/web/layouts/_default/baseof.html
@@ -20,5 +20,10 @@
       integrity="sha384-8Vi8VHwn3vjQ9eUHUxex3JSN/NFqUg3QbPyX8kWyb93+8AC/pPWTzj+nHtbC5bxD"
       crossorigin="anonymous"
     ></script>
+    {{ if hugo.IsProduction }}
+    <!-- 100% privacy-first analytics -->
+    <script async defer src="https://scripts.simpleanalyticscdn.com/latest.js"></script>
+    <noscript><img src="https://queue.simpleanalyticscdn.com/noscript.gif" alt="" referrerpolicy="no-referrer-when-downgrade" /></noscript>
+    {{ end }}
   </body>
 </html>
