diff --git a/changelogs/fragments/20241029-main-10.0.0.yml b/changelogs/fragments/20241029-main-10.0.0.yml
new file mode 100644
index 00000000000..9fbf7b5efb3
--- /dev/null
+++ b/changelogs/fragments/20241029-main-10.0.0.yml
@@ -0,0 +1,2 @@
+trivial:
+  - galaxy.yml - bump ``release`` for main branch to ``10.0.0-dev0``.
diff --git a/galaxy.yml b/galaxy.yml
index d54d125d81f..f7d66b87654 100644
--- a/galaxy.yml
+++ b/galaxy.yml
@@ -1,7 +1,7 @@
 ---
 namespace: amazon
 name: aws
-version: 9.0.0-dev0
+version: 10.0.0-dev0
 readme: README.md
 authors:
   - Ansible (https://github.com/ansible)
diff --git a/plugins/module_utils/common.py b/plugins/module_utils/common.py
index 23aa93fc5ee..f56ed39b658 100644
--- a/plugins/module_utils/common.py
+++ b/plugins/module_utils/common.py
@@ -4,7 +4,7 @@
 # GNU General Public License v3.0+ (see COPYING or https://www.gnu.org/licenses/gpl-3.0.txt)
 
 AMAZON_AWS_COLLECTION_NAME = "amazon.aws"
-AMAZON_AWS_COLLECTION_VERSION = "9.0.0-dev0"
+AMAZON_AWS_COLLECTION_VERSION = "10.0.0-dev0"
 
 
 _collection_info_context = {