diff --git a/docs/pages/getting-started.md b/docs/pages/getting-started.md
index 871c069..dfc4acd 100644
--- a/docs/pages/getting-started.md
+++ b/docs/pages/getting-started.md
@@ -4,58 +4,68 @@ This page carries on from a successful 👈 [quickstart](/quickstart) into makin
### What is Allzpark?
-It's an [application launcher](https://en.wikipedia.org/wiki/Comparison_of_desktop_application_launchers), similar to the one on the home screen of your phone or in the Start menu on Windows. The difference is that before actually launching the application, you are able to tailor the associated environment with data and requirements. An important aspect of any endevour involving multiple stakeholders, especially when requirements involve frequent change.
+It's an [application launcher](https://en.wikipedia.org/wiki/Comparison_of_desktop_application_launchers), similar to the one on the home screen of your phone or in the Start menu on Windows. The difference is that before actually launching the application, you are able to tailor the associated environment with data and requirements.
+
+??? question "Why is that important?"
+ Remind me to tell you about this.
+
+??? hint "What are some similar projects?"
+ For perspective, have a look at these projects that solve the same problem.
+
+ - [be](https://github.com/mottosso/be)
+ - [Mango Software Launcher](https://vimeo.com/126766739)
Here's how you would typically use Allzpark.
1. Boot machine
2. Boot Allzpark
-3. Select [project](#what-is-a-project)
+3. Select [profile](#what-is-a-profile)
2. Boot [application](#what-is-an-application)
-For the purposes of this quick walkthrough, I'll assume you are part of a visual effects studio whereby "project" means e.g. Alita and "application" means e.g. Blender.
+For the purposes of this quick walkthrough, I'll assume you are part of a visual effects studio whereby "profile" means e.g. Alita and "application" means e.g. Blender.
+
+
-#### What is a "project"?
+#### What is a "profile"?
-Alita is the name given to a project within which work is performed by multiple stakeholders towards a common goal, also referred to as a "show" or "game" depending on your context. It typically consists of these components.
+`alita` is the name given to a profile within which work is performed by multiple stakeholders towards a common goal. It typically consists of these components.
- Name
- Version
-- Applications
- Requirements
- Environment
+- Applications
-Whereby "applications" are the software used to craft this project, such as Blender, Photoshop and Sublime Text.
+Whereby an "application" is the software used within this profile, such as `blender`, `photoshop` and `sublimetext`.
-The "requirements" indicate what software or libraries your project depend on, such as `python-3` or `git-2.21`.
+The "requirements" indicate what software or libraries your profile depend on, such as `python-3` or `git-2.21` or `arnold-6`.
-The "environment" are hand-crafted variables stored in the launched application. Variables you can later refer back to in the software you write to run within the context of that application. For example, `PROJECT_NAME=alita` is a relevant variable to add, to allow for the application and your software to identify which project an application was launched in.
+The "environment" are hand-crafted variables stored in the launched application. Variables you can later refer back to in the software you write to run within the context of that application. For example, `PROJECT_NAME=alita` is a relevant variable to add, to allow for the application and your software to identify which profile an application was launched in.
As you might have guessed, projects are *versioned* and we'll get into more about this and "packages" in general a little later.
-!!! into "Data pipeline"
- This refers to a pre-defined system of interconnected components designed to pass data between stakeholders in an organisation, such as from an modeling artist to a character rigger.
+
+
+#### What is an "application"?
+
+`blender` is an application within which work is performed.
+
+In Allzpark, the profile dictates what applications are available to the user, in order to faciliate a "data pipeline" being built around a pre-determined set of software and libraries.
- **Examples**
+??? hint "Data pipeline?"
+ A kind of "codified" workflow. For example, you use the same settings for whenever you export an image from Photoshop to your game engine. Rather than explicitly setting those each time, you make a script to turn the process into a single click. The same then applies to any kind of export and import of data in various applications, to and from various stakeholders in your company.
- These are a number of off-the-shelf data pipelines suitable for use with Allzpark.
+ These are some examples of pre-made "scripts" - in the form of frameworks - suitable for use with Allzpark.
- [Avalon](http://getavalon.github.io)
- [Kabaret](https://www.kabaretstudio.com/home)
- [Piper](http://www.piperpipeline.com)
+ - [Mango Pipeline](https://www.mangopipeline.com/)
- [AnimationDNA](https://github.com/kiryha/AnimationDNA)
- [Tik Manager](http://www.ardakutlu.com/tik-manager/)
-
-
-#### What is an "application"?
-
-Blender is an application within which work is performed.
-
-In Allzpark, the project dictates which applications are available to the user, in order to faciliate a "data pipeline" being built around a pre-determined set of software and libraries.
-
An application typically consists of these components.
- Name
@@ -63,19 +73,19 @@ An application typically consists of these components.
- Requirements
- Environment
-Notice that it isn't unlike a project, and in fact not unlike any other software you'll encounter later on. These are both "packages" and we'll talk a lot more about what that is as we progress through this guide.
+Notice that it isn't unlike a profile, and in fact not unlike any other software you'll encounter later on. These are both "packages" and we'll talk a lot more about what that is as we progress through this guide.
-### Your first project
+### Your first profile
-You and I are going to embark on a new project. Let's call it `kingkong`.
+You and I are going to embark on a new profile. Let's call it `kingkong`
#### Command Line
-The way we'll establish this project, and packages like it, is going to involve the command-line, so let's get comfortable with how it works.
+The way we'll establish this profile, and packages like it, is going to involve the command-line, so let's get comfortable with how it works.
I'll provide command-line instructions for both `powershell` and `bash`, to cover both Windows, Linux and MacOS users. You can follow along using either of the two flavours, but odds are the one pre-selected is the one you'll want to use.
@@ -114,7 +124,7 @@ Now select a shell of your choice and let's get going.
#### King Kong
-Each project requires a folder and a file called `package.py`.
+Each profile requires a folder and a file called `package.py`.