diff --git a/lib/nerves_hub_web/live/firmware.ex b/lib/nerves_hub_web/live/firmware.ex
index 3e9b0907a..063226e5e 100644
--- a/lib/nerves_hub_web/live/firmware.ex
+++ b/lib/nerves_hub_web/live/firmware.ex
@@ -41,6 +41,7 @@ defmodule NervesHubWeb.Live.Firmware do
     socket
     |> page_title("Upload Firmware - #{product.name}")
     |> assign(:error_message, nil)
+    |> assign(:error_code, nil)
     |> allow_upload(:firmware,
       accept: ~w(.fw),
       max_entries: 1,
@@ -140,6 +141,16 @@ defmodule NervesHubWeb.Live.Firmware do
        }} ->
         error_feedback(socket, "No matching product could be found.")
 
+      {:error,
+       %Ecto.Changeset{
+         errors: [
+           uuid:
+             {"has already been taken",
+              [constraint: :unique, constraint_name: "firmwares_product_id_uuid_index"]}
+         ]
+       } = changeset} ->
+        error_feedback(socket, changeset)
+
       {:error, %Ecto.Changeset{}} ->
         error_feedback(socket, "Unknown error uploading firmware.")
 
@@ -151,6 +162,17 @@ defmodule NervesHubWeb.Live.Firmware do
     end
   end
 
+  defp error_feedback(
+         socket,
+         %Ecto.Changeset{errors: [uuid: {"has already been taken", _}]} = changeset
+       ) do
+    socket
+    |> assign(:error_message, "Duplicate Firmware Is Not Allowed")
+    |> assign(:error_code, :duplicate_firmware)
+    |> assign(:uuid, changeset.changes.uuid)
+    |> noreply()
+  end
+
   defp error_feedback(socket, %Ecto.Changeset{} = changeset) do
     error_message =
       changeset.errors
diff --git a/lib/nerves_hub_web/live/firmware_templates/upload_firmware_template.html.heex b/lib/nerves_hub_web/live/firmware_templates/upload_firmware_template.html.heex
index fa8898276..da1644b1f 100644
--- a/lib/nerves_hub_web/live/firmware_templates/upload_firmware_template.html.heex
+++ b/lib/nerves_hub_web/live/firmware_templates/upload_firmware_template.html.heex
@@ -9,7 +9,14 @@
     <.live_file_input upload={@uploads.firmware} required />
 
     <div class="has-error">
-      <span :if={@error_message} class="help-block"><%= @error_message %></span>
+      <span :if={@error_message} class="help-block">
+        <%= case @error_code do %>
+          <% :duplicate_firmware -> %>
+            <%= @error_message %> <a href={"/org/#{@org.name}/#{@product.name}/firmware/#{@uuid}"} target="_blank">View Firmware</a>
+          <% _ -> %>
+            <%= @error_message %>
+        <% end %>
+      </span>
     </div>
 
     <div :for={entry <- @uploads.firmware.entries} class="mt-1">