03a. Configuring SEO Site Meta

SEO Site Meta

These SEO Site Meta settings are used to globally define the Meta for the website. When no SEO Template Meta is found for a webpage, these settings are used by default.

They are used in combination with the SEO Template Meta settings to generate JSON-LD microdata, Dublin Core core metadata, Twitter Cards, Facebook OpenGraph, and as well as HTML meta tags.

If no Template Meta exists for a template, the SEO Site Meta is used.

If any fields are left blank in a Template Meta, those fields are pulled from the SEO Site Meta.

You can also dynamically change any of these SEO Meta fields in your Twig templates, and they will appear in the rendered SEO Meta.

• Site SEO Name - This field is used wherever the name of the site is referenced, both at the trailing end of the <title> tag, and in other meta tags on the site. It is initially set to your Craft {{ siteName }}.
• Site SEO Title - This should be between 10 and 70 characters (spaces included). Make sure your title tag is explicit and contains your most important keywords. Be sure that each page has a unique title tag.
• Site SEO Name Placement - Where the Site SEO Name is placed relative to the Title in the <title> tag
• Site SEO Name Separator - The character that should be used to separate the Site SEO Name and Title in the <title> tag
• Site SEO Description - This should be between 70 and 160 characters (spaces included). Meta descriptions allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords.
• Site SEO Keywords - Google ignores this tag; though other search engines do look at it. Utilize it carefully, as improper or spammy use most likely will hurt you, or even have your site marked as spam. Avoid overstuffing the keywords and do not include keywords that are not related to the specific page you place them on.
• Site SEO Image - This is the image that will be used for display as the global website brand, as well as on Twitter Cards and Facebook OpenGraph that link to the website, if they are not specified. The image must be in JPG, PNG, or GIF format.
• SEO Image Transform - The image transform to apply to the Site SEO Image.
• Site Twitter Card Type - With Twitter Cards, you can attach rich photos and information to Tweets that drive traffic to your website. Users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.
• ** Site Twitter Image ** - This is the image that will be used for display on Twitter Cards in tweets that link to the website. If no image is specified here, the Site SEO Image will be used for Twitter Cards instead. The image must be in JPG, PNG, or GIF format.
• Twitter Image Transform - The image transform to apply to the Twitter SEO Image. Twitter recommends: 120 x 120 pixels minimum size, 1:1 aspect ratio, 1mb max size for Summary Card images, and 280x150 pixels minimum size, 1.86:1 aspect ratio, 1mb max size for Summary Card with Large Image images.
• Site Facebook Open Graph Type - Adding Open Graph tags to your website influences the performance of your links on social media by allowing you to control what appears when a user posts a link to your content on Facebook.
• ** Site Facebook OpenGraph Image ** - This is the image that will be used for display on Facebook posts that link to the website. If no image is specified here, the Site SEO Image will be used for Facebook posts instead. The image must be in JPG, PNG, or GIF format.
• Facebook Image Transform - The image transform to apply to the Facebook SEO Image. Facebook recommends: 1200 x 630 pixels minimum size, 1.9:1 aspect ratio, 8mb max size.
• Site Robots - The robots meta tag lets you utilize a granular, page-specific approach to controlling how an individual page should be indexed and served to users in search results. Setting it to a blank value means 'no change'.

SiteLinks Search Box

With Google Sitelinks search box, from search results. Search users sometimes use navigational queries, typing in the brand name or URL of a known site or app, only to do a more detailed search once they reach their destination.

• Search Targets - This property specifies a search URL pattern for sending queries to your site's search engine. It must include a string enclosed in curly braces that is a placeholder for the user's search query (e.g., {search_term_string}). The string inside the curly braces must also appear in the name attribute of the query-input property.
• Search Query Input - The value for the name attribute of query-input must match the string enclosed inside curly braces in the target property of potentialAction, e.g.: searchtermstring

robots.txt

• robots.txt Template - A robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers. The file uses the Robots Exclusion Standard, which is a protocol with a small set of commands that can be used to indicate access to your site by section and by specific kinds of web crawlers (such as mobile crawlers vs desktop crawlers).

SEOmatic automatically handles requests for /robots.txt. For this to work, make sure that you do not have an actual robots.txt file in your public/ folder (because that will take precedence).

If you are running Nginx, make sure that you don't have a line like:

location = /robots.txt  { access_log off; log_not_found off; }

...in your config file. A directive like this will prevent SEOmatic from being able to service the request for /robots.txt. If you do have a line like this in your config file, just comment it out, and restart Nginx with sudo nginx -s reload.

The Preview Robots.txt button lets you preview what your rendered robots.txt file will look like.

You can use any Craft environmentVariables in these fields in addition to static text, e.g.:

This is my {baseUrl}