diff --git a/README.md b/README.md
index 20beb00..e482adb 100644
--- a/README.md
+++ b/README.md
@@ -1,8 +1,24 @@
-# strike-memory-game
+# 🔥 Match Strike 🔥
 
-(Better name TK)
+## What is it?
 
-## Developing Locally
+A Times Tech Guild-themed variant on the classic Memory card game, where playing cards are placed face down in a grid format and then turned over two at a time, seeking matching pairs. Instead of playing cards, we used strike placards. 
+
+## Why did we build it?
+
+The Times Tech Guild is on strike, and we are asking that our supporters boycott all NYT Games as well as NYT Cooking. We are not currently asking for a boycott of NYT News. We made this game so our supporters can play games without crossing the picket digital line.
+
+## Why are you on strike?
+
+The Times Tech Guild---unionized workers who build and maintain election-critical programs and power all the games you love---have been fighting for a first contract for over two years. The company failed to come to an acceptable deal, and we are now on strike over the company's numerous unfair labor practices.
+
+We need your support---[Tell The New York Times you stand with tech workers in our fight for a fair contract!](https://docs.google.com/forms/d/e/1FAIpQLSdtdcZ7zzDBS2WTf8dbGQ5hyCOvb0hYCDOPetOwucGJLDQj6w/viewform)
+
+[Please also consider donating to support striking Times Tech Guild workers!](https://www.gofundme.com/f/nyt-tech-strike-fund)
+
+## For Our Collaborators
+
+### Developing Locally
 
 ```
 brew install node