diff --git a/smithy-linters/src/main/java/software/amazon/smithy/linters/NoninclusiveTermsValidator.java b/smithy-linters/src/main/java/software/amazon/smithy/linters/NoninclusiveTermsValidator.java
index 5ea29032692..8b4df4f0b42 100644
--- a/smithy-linters/src/main/java/software/amazon/smithy/linters/NoninclusiveTermsValidator.java
+++ b/smithy-linters/src/main/java/software/amazon/smithy/linters/NoninclusiveTermsValidator.java
@@ -19,9 +19,11 @@
 import java.util.Collection;
 import java.util.Collections;
 import java.util.HashMap;
+import java.util.HashSet;
 import java.util.List;
 import java.util.Locale;
 import java.util.Map;
+import java.util.Set;
 import java.util.stream.Collectors;
 import software.amazon.smithy.model.Model;
 import software.amazon.smithy.model.SourceLocation;
@@ -116,11 +118,11 @@ private NoninclusiveTermsValidator(Config config) {
     @Override
     public List<ValidationEvent> validate(Model model) {
         TextIndex textIndex = TextIndex.of(model);
-        List<ValidationEvent> validationEvents = new ArrayList<>();
+        Set<ValidationEvent> validationEvents = new HashSet<>();
         for (TextInstance text : textIndex.getTextInstances()) {
             validationEvents.addAll(getValidationEvents(text));
         }
-        return validationEvents;
+        return new ArrayList<>(validationEvents);
     }
 
     /**
@@ -172,7 +174,10 @@ private ValidationEvent constructValidationEvent(TextInstance instance,
                     return validationEvent.toBuilder()
                             .message(String.format(
                                     "'%s' trait value at path {%s} contains a non-inclusive term `%s`.%s",
-                                    idiomaticTraitName, valuePropertyPathFormatted, matchedText, replacementAddendum))
+                                    idiomaticTraitName,
+                                    valuePropertyPathFormatted,
+                                    matchedText.toLowerCase(),
+                                    getReplacementAddendum(matchedText.toLowerCase(), replacements)))
                             .id(getName() + "." + TRAIT + "." + matchedText.toLowerCase(Locale.US)
                                     + "." + idiomaticTraitName + "." + valuePropertyPathFormatted)
                             .build();
diff --git a/smithy-linters/src/test/resources/software/amazon/smithy/linters/errorfiles/noninclusive-term-filter.errors b/smithy-linters/src/test/resources/software/amazon/smithy/linters/errorfiles/noninclusive-term-filter.errors
index 50e535aeaee..f0401b31af1 100644
--- a/smithy-linters/src/test/resources/software/amazon/smithy/linters/errorfiles/noninclusive-term-filter.errors
+++ b/smithy-linters/src/test/resources/software/amazon/smithy/linters/errorfiles/noninclusive-term-filter.errors
@@ -11,3 +11,5 @@
 [WARNING] ns.foo#AOutput: 'ns.foo#MyWhitelistTrait' trait value at path {collection/2/key} contains a non-inclusive term `whitelist`. Consider using one of the following terms instead: `allowList` | NoninclusiveTerms.Trait.whitelist.ns.foo#MyWhitelistTrait.collection/2/key
 [WARNING] ns.foo#AOutput: 'ns.foo#MyWhitelistTrait' trait value at path {collection/1/blacklist_key} contains a non-inclusive term `blacklist`. Consider using one of the following terms instead: `denyList` | NoninclusiveTerms.Trait.blacklist.ns.foo#MyWhitelistTrait.collection/1/blacklist_key
 [WARNING] ns.foo#MyUnionTrait$int_whitelist: Member shape uses a non-inclusive term `whitelist`. Consider using one of the following terms instead: `allowList` | NoninclusiveTerms.Shape.whitelist
+[WARNING] ns.foo#A: 'examples' trait value at path {0/MasterUsername} contains a non-inclusive term `master`. Consider using one of the following terms instead: `main`, `parent`, `primary` | NoninclusiveTerms.Trait.master.examples.0/MasterUsername
+[WARNING] ns.foo#A: Error validating trait `examples`.0: Invalid structure member `MasterUsername` found for `smithy.api#Example` | TraitValue.smithy.api#Example.MasterUsername
diff --git a/smithy-linters/src/test/resources/software/amazon/smithy/linters/errorfiles/noninclusive-term-filter.json b/smithy-linters/src/test/resources/software/amazon/smithy/linters/errorfiles/noninclusive-term-filter.json
index 62ab3608831..1a3929bd841 100644
--- a/smithy-linters/src/test/resources/software/amazon/smithy/linters/errorfiles/noninclusive-term-filter.json
+++ b/smithy-linters/src/test/resources/software/amazon/smithy/linters/errorfiles/noninclusive-term-filter.json
@@ -76,7 +76,13 @@
                 "target": "ns.foo#AOutput"
             },
             "traits": {
-                "smithy.api#readonly": {}
+                "smithy.api#readonly": {},
+                "smithy.api#examples": [
+                    {
+                        "title": "testing multiple noninclusive matches",
+                        "MasterUsername": "master"
+                    }
+                ]
             }
         },
         "ns.foo#AInput": {