Create a flow from front page of Sandstorm website all the way to doing an install that is smooth for enterprise users

[paulproteus]

Overall goal, if I understand @jadeqwang 's request correctly:

• An enterprise IT-type person should be able to visit Sandstorm website and successfully and easily click from start to finish on a flow that results in them knowing that Sandstorm for Work costs money, and that they can start a free trial, and that results in them knowing how to do an install.

We had discussed the goal that they should be able to immediately pay for a Sandstorm for Work feature key, but I personally believe that's a bad primary thing to ask people to do because I think that they should be directed to the install flow instead because doing an install is what allows people to discover that Sandstorm is valuable for them.

Given the above goal, proposed flow:

• home page: No changes; user would click "Get Sandstorm" and navigate to /get
• /get: User would click "Start a free trial" and this would take them to /install (right now it takes them to the feature key tool)
• /install: This page should be modified to include information about Sandstorrm for Work trials, and should de-emphasize the specific command to do the install, and instead point people at https://docs.sandstorm.io/en/latest/install/ since corporate-minded users might want to do things like set up Sandstorm via Ansible/Puppet/Docker and the curl | bash instructions are scary for people with that mindset.
• /install: There should be a call to action to "Send this page to a colleague" which has an email input, because sometimes it's not an IT person visiting the Sandstorm site but instead a business/marketing/etc person
• Review the text on the feature key vendor page and make sure it makes sense in context to people

@jadeqwang @neynah curious for your discussion/+1/-1. I want to gather feedback by end-of-day Friday July 22 so I can implement changes by Friday July 29; the changes are going to be easy, but the feedback/discussion before it might be long. If no one provides feedback soon I'll probably submit a pull request for discussion.