diff --git a/.changeset/mean-apricots-hammer.md b/.changeset/mean-apricots-hammer.md
new file mode 100644
index 000000000..f20545905
--- /dev/null
+++ b/.changeset/mean-apricots-hammer.md
@@ -0,0 +1,6 @@
+---
+'@segment/analytics-next': minor
+'@internal/consent-tools-integration-tests': minor
+---
+
+Adds `bufferKey` option for setting custom global window buffers
diff --git a/packages/browser/src/browser/__tests__/analytics-pre-init.integration.test.ts b/packages/browser/src/browser/__tests__/analytics-pre-init.integration.test.ts
index 7fd14c276..d045cac26 100644
--- a/packages/browser/src/browser/__tests__/analytics-pre-init.integration.test.ts
+++ b/packages/browser/src/browser/__tests__/analytics-pre-init.integration.test.ts
@@ -278,6 +278,29 @@ describe('Pre-initialization', () => {
       expect(onTrackCb).toBeCalledWith('foo', {}, undefined)
       expect(onTrackCb).toBeCalledWith('bar', {}, undefined)
     })
+    test('events can be buffered under a custom window key', async () => {
+      const onTrackCb = jest.fn()
+      const onTrack = ['on', 'track', onTrackCb]
+      const track = ['track', 'foo']
+      const track2 = ['track', 'bar']
+      const identify = ['identify']
+
+      ;(window as any).segment = [onTrack, track, track2, identify]
+
+      await AnalyticsBrowser.standalone(writeKey, { bufferKey: 'segment' })
+
+      await sleep(100) // the snippet does not return a promise (pre-initialization) ... it sometimes has a callback as the third argument.
+      expect(trackSpy).toBeCalledWith('foo')
+      expect(trackSpy).toBeCalledWith('bar')
+      expect(trackSpy).toBeCalledTimes(2)
+
+      expect(identifySpy).toBeCalledTimes(1)
+
+      expect(getOnSpyCalls('track').length).toBe(1)
+      expect(onTrackCb).toBeCalledTimes(2) // gets called once for each track event
+      expect(onTrackCb).toBeCalledWith('foo', {}, undefined)
+      expect(onTrackCb).toBeCalledWith('bar', {}, undefined)
+    })
   })
 
   describe('Emitter methods', () => {
diff --git a/packages/browser/src/browser/index.ts b/packages/browser/src/browser/index.ts
index 8ee803b3a..c4fcd939c 100644
--- a/packages/browser/src/browser/index.ts
+++ b/packages/browser/src/browser/index.ts
@@ -26,6 +26,7 @@ import { popSnippetWindowBuffer } from '../core/buffer/snippet'
 import { ClassicIntegrationSource } from '../plugins/ajs-destination/types'
 import { attachInspector } from '../core/inspector'
 import { Stats } from '../core/stats'
+import { getGlobalAnalytics } from './utils'
 
 export interface LegacyIntegrationConfiguration {
   /* @deprecated - This does not indicate browser types anymore */
@@ -148,9 +149,11 @@ function hasTsubMiddleware(settings: LegacySettings): boolean {
  */
 function flushPreBuffer(
   analytics: Analytics,
-  buffer: PreInitMethodCallBuffer
+  buffer: PreInitMethodCallBuffer,
+  bufferKey?: string
 ): void {
-  buffer.push(...popSnippetWindowBuffer())
+  const calls = getGlobalAnalytics(bufferKey)
+  buffer.push(...popSnippetWindowBuffer(calls))
   flushSetAnonymousID(analytics, buffer)
   flushOn(analytics, buffer)
 }
@@ -160,13 +163,15 @@ function flushPreBuffer(
  */
 async function flushFinalBuffer(
   analytics: Analytics,
-  buffer: PreInitMethodCallBuffer
+  buffer: PreInitMethodCallBuffer,
+  bufferKey?: string
 ): Promise<void> {
+  const calls = getGlobalAnalytics(bufferKey)
   // Call popSnippetWindowBuffer before each flush task since there may be
   // analytics calls during async function calls.
-  buffer.push(...popSnippetWindowBuffer())
+  buffer.push(...popSnippetWindowBuffer(calls))
   await flushAddSourceMiddleware(analytics, buffer)
-  buffer.push(...popSnippetWindowBuffer())
+  buffer.push(...popSnippetWindowBuffer(calls))
   flushAnalyticsCallsInNewTask(analytics, buffer)
   // Clear buffer, just in case analytics is loaded twice; we don't want to fire events off again.
   buffer.clear()
@@ -312,7 +317,7 @@ async function loadAnalytics(
   Stats.initRemoteMetrics(legacySettings.metrics)
 
   // needs to be flushed before plugins are registered
-  flushPreBuffer(analytics, preInitBuffer)
+  flushPreBuffer(analytics, preInitBuffer, options.bufferKey)
 
   const ctx = await registerPlugins(
     settings.writeKey,
@@ -340,7 +345,7 @@ async function loadAnalytics(
     analytics.page().catch(console.error)
   }
 
-  await flushFinalBuffer(analytics, preInitBuffer)
+  await flushFinalBuffer(analytics, preInitBuffer, options.bufferKey)
 
   return [analytics, ctx]
 }
diff --git a/packages/browser/src/browser/standalone-analytics.ts b/packages/browser/src/browser/standalone-analytics.ts
index b89488006..a0bee2e0b 100644
--- a/packages/browser/src/browser/standalone-analytics.ts
+++ b/packages/browser/src/browser/standalone-analytics.ts
@@ -1,30 +1,16 @@
-import { Analytics, InitOptions } from '../core/analytics'
 import { AnalyticsBrowser } from '.'
 import { embeddedWriteKey } from '../lib/embedded-write-key'
-
-export interface AnalyticsSnippet extends AnalyticsStandalone {
-  load: (writeKey: string, options?: InitOptions) => void
-}
-
-export interface AnalyticsStandalone extends Analytics {
-  _loadOptions?: InitOptions
-  _writeKey?: string
-  _cdn?: string
-}
-
-declare global {
-  interface Window {
-    analytics: AnalyticsSnippet
-  }
-}
+import { AnalyticsSnippet } from './standalone-interface'
+import { getGlobalAnalytics } from './utils'
 
 function getWriteKey(): string | undefined {
   if (embeddedWriteKey()) {
     return embeddedWriteKey()
   }
 
-  if (window.analytics._writeKey) {
-    return window.analytics._writeKey
+  const analytics = getGlobalAnalytics()
+  if (analytics?._writeKey) {
+    return analytics._writeKey
   }
 
   const regex = /http.*\/analytics\.js\/v1\/([^/]*)(\/platform)?\/analytics.*/
@@ -59,7 +45,7 @@ function getWriteKey(): string | undefined {
 
 export async function install(): Promise<void> {
   const writeKey = getWriteKey()
-  const options = window.analytics?._loadOptions ?? {}
+  const options = getGlobalAnalytics()?._loadOptions ?? {}
   if (!writeKey) {
     console.error(
       'Failed to load Write Key. Make sure to use the latest version of the Segment snippet, which can be found in your source settings.'
@@ -67,7 +53,7 @@ export async function install(): Promise<void> {
     return
   }
 
-  window.analytics = (await AnalyticsBrowser.standalone(
+  ;(window as any).analytics = (await AnalyticsBrowser.standalone(
     writeKey,
     options
   )) as AnalyticsSnippet
diff --git a/packages/browser/src/browser/standalone-interface.ts b/packages/browser/src/browser/standalone-interface.ts
new file mode 100644
index 000000000..3288399ab
--- /dev/null
+++ b/packages/browser/src/browser/standalone-interface.ts
@@ -0,0 +1,11 @@
+import { Analytics, InitOptions } from '../core/analytics'
+
+export interface AnalyticsSnippet extends AnalyticsStandalone {
+  load: (writeKey: string, options?: InitOptions) => void
+}
+
+export interface AnalyticsStandalone extends Analytics {
+  _loadOptions?: InitOptions
+  _writeKey?: string
+  _cdn?: string
+}
diff --git a/packages/browser/src/browser/utils.ts b/packages/browser/src/browser/utils.ts
new file mode 100644
index 000000000..2051aed38
--- /dev/null
+++ b/packages/browser/src/browser/utils.ts
@@ -0,0 +1,12 @@
+import { AnalyticsSnippet } from './standalone-interface'
+
+/**
+ * Gets the global analytics instance/buffer
+ * @param key name of the window property where the buffer is stored (default: analytics)
+ * @returns AnalyticsSnippet
+ */
+export function getGlobalAnalytics(
+  key = 'analytics'
+): AnalyticsSnippet | undefined {
+  return (window as any)[key]
+}
diff --git a/packages/browser/src/core/analytics/index.ts b/packages/browser/src/core/analytics/index.ts
index 0ffe4eb9b..706433db1 100644
--- a/packages/browser/src/core/analytics/index.ts
+++ b/packages/browser/src/core/analytics/index.ts
@@ -117,6 +117,11 @@ export interface InitOptions {
    * Array of high entropy Client Hints to request. These may be rejected by the user agent - only required hints should be requested.
    */
   highEntropyValuesClientHints?: HighEntropyHint[]
+  /**
+   * Key for the global window property storing the buffered calls
+   * default: analytics
+   */
+  bufferKey?: string
 }
 
 /* analytics-classic stubs */
@@ -489,7 +494,7 @@ export class Analytics
 
   noConflict(): Analytics {
     console.warn(deprecationWarning)
-    window.analytics = _analytics ?? this
+    ;(window as any).analytics = _analytics ?? this
     return this
   }
 
diff --git a/packages/browser/src/core/buffer/snippet.ts b/packages/browser/src/core/buffer/snippet.ts
index 3015dd144..b6eaf0c80 100644
--- a/packages/browser/src/core/buffer/snippet.ts
+++ b/packages/browser/src/core/buffer/snippet.ts
@@ -3,6 +3,7 @@ import type {
   PreInitMethodName,
   PreInitMethodParams,
 } from '.'
+import { getGlobalAnalytics } from '../../browser/utils'
 
 export function transformSnippetCall([
   methodName,
@@ -29,14 +30,16 @@ type SnippetWindowBufferedMethodCall<
  * A list of the method calls before initialization for snippet users
  * For example, [["track", "foo", {bar: 123}], ["page"], ["on", "ready", function(){..}]
  */
-type SnippetBuffer = SnippetWindowBufferedMethodCall[]
+export type SnippetBuffer = SnippetWindowBufferedMethodCall[]
 
 /**
  * Fetch the buffered method calls from the window object and normalize them.
  * This removes existing buffered calls from the window object.
  */
-export const popSnippetWindowBuffer = (): PreInitMethodCall[] => {
-  const wa = window.analytics
+export const popSnippetWindowBuffer = (
+  buffer: unknown = getGlobalAnalytics()
+): PreInitMethodCall[] => {
+  const wa = buffer
   if (!Array.isArray(wa)) return []
   const buffered = wa.splice(0, wa.length)
   return normalizeSnippetBuffer(buffered)
diff --git a/packages/browser/src/index.ts b/packages/browser/src/index.ts
index abe33d652..b10ab96eb 100644
--- a/packages/browser/src/index.ts
+++ b/packages/browser/src/index.ts
@@ -7,5 +7,6 @@ export * from './core/events'
 export * from './core/plugin'
 export * from './core/user'
 
-export type { AnalyticsSnippet } from './browser/standalone-analytics'
+export type { AnalyticsSnippet } from './browser/standalone-interface'
 export type { MiddlewareFunction } from './plugins/middleware'
+export { getGlobalAnalytics } from './browser/utils'
diff --git a/packages/browser/src/lib/parse-cdn.ts b/packages/browser/src/lib/parse-cdn.ts
index 07ae62bb3..6776bfc9c 100644
--- a/packages/browser/src/lib/parse-cdn.ts
+++ b/packages/browser/src/lib/parse-cdn.ts
@@ -1,3 +1,4 @@
+import { getGlobalAnalytics } from '../browser/utils'
 import { embeddedWriteKey } from './embedded-write-key'
 
 const analyticsScriptRegex =
@@ -20,13 +21,14 @@ const getCDNUrlFromScriptTag = (): string | undefined => {
 
 let _globalCDN: string | undefined // set globalCDN as in-memory singleton
 const getGlobalCDNUrl = (): string | undefined => {
-  const result = _globalCDN ?? window.analytics?._cdn
+  const result = _globalCDN ?? getGlobalAnalytics()?._cdn
   return result
 }
 
 export const setGlobalCDNUrl = (cdn: string) => {
-  if (window.analytics) {
-    window.analytics._cdn = cdn
+  const globalAnalytics = getGlobalAnalytics()
+  if (globalAnalytics) {
+    globalAnalytics._cdn = cdn
   }
   _globalCDN = cdn
 }
@@ -60,7 +62,7 @@ export const getNextIntegrationsURL = () => {
  * @returns the path to Analytics JS 1.0
  **/
 export function getLegacyAJSPath(): string {
-  const writeKey = embeddedWriteKey() ?? window.analytics._writeKey
+  const writeKey = embeddedWriteKey() ?? getGlobalAnalytics()?._writeKey
 
   const scripts = Array.prototype.slice.call(
     document.querySelectorAll('script')
diff --git a/packages/browser/src/tester/ajs-tester.ts b/packages/browser/src/tester/ajs-tester.ts
index b8d034484..796bac013 100644
--- a/packages/browser/src/tester/ajs-tester.ts
+++ b/packages/browser/src/tester/ajs-tester.ts
@@ -1,3 +1,4 @@
+import { getGlobalAnalytics } from '../browser/utils'
 import { Analytics } from '../core/analytics'
 import { SerializedContext } from '../core/context'
 import mem from 'micro-memoize'
@@ -13,7 +14,7 @@ function makeStub(page: playwright.Page) {
     ): Promise<SerializedContext> {
       return await page.evaluate((innerArgs) => {
         // @ts-ignore
-        return window.analytics
+        return getGlobalAnalytics()
           .register(...innerArgs)
           .then((ctx) => ctx.toJSON())
         // @ts-ignore
@@ -25,9 +26,11 @@ function makeStub(page: playwright.Page) {
       // @ts-expect-error
       const ctx = await page.evaluate((innerArgs) => {
         // @ts-ignore
-        return window.analytics.track(...innerArgs).then((ctx) => {
-          return ctx.toJSON()
-        })
+        return getGlobalAnalytics()
+          .track(...innerArgs)
+          .then((ctx) => {
+            return ctx.toJSON()
+          })
         // @ts-ignore
       }, args)
 
@@ -38,9 +41,11 @@ function makeStub(page: playwright.Page) {
     ): Promise<SerializedContext> {
       const ctx = await page.evaluate(async (innerArgs) => {
         // @ts-ignore
-        return window.analytics.page(...innerArgs).then((ctx) => {
-          return ctx.toJSON()
-        })
+        return getGlobalAnalytics()
+          .page(...innerArgs)
+          .then((ctx) => {
+            return ctx.toJSON()
+          })
         // @ts-ignore
       }, args)
 
@@ -52,9 +57,11 @@ function makeStub(page: playwright.Page) {
     ): Promise<SerializedContext> {
       const ctx = await page.evaluate((innerArgs) => {
         // @ts-ignore
-        return window.analytics.identify(...innerArgs).then((ctx) => {
-          return ctx.toJSON()
-        })
+        return getGlobalAnalytics()
+          .identify(...innerArgs)
+          .then((ctx) => {
+            return ctx.toJSON()
+          })
         // @ts-ignore
       }, args)
 
diff --git a/packages/consent/consent-tools-integration-tests/src/page-bundles/onetrust/index.ts b/packages/consent/consent-tools-integration-tests/src/page-bundles/onetrust/index.ts
index 7a0b2be2f..4da0704ff 100644
--- a/packages/consent/consent-tools-integration-tests/src/page-bundles/onetrust/index.ts
+++ b/packages/consent/consent-tools-integration-tests/src/page-bundles/onetrust/index.ts
@@ -1,4 +1,4 @@
-import { AnalyticsBrowser } from '@segment/analytics-next'
+import { AnalyticsBrowser, getGlobalAnalytics } from '@segment/analytics-next'
 import { oneTrust } from '@segment/analytics-consent-wrapper-onetrust'
 
 export const analytics = new AnalyticsBrowser()
@@ -12,4 +12,4 @@ oneTrust(analytics, {
 ;(window as any).analytics = analytics
 
 analytics.load({ writeKey: '9lSrez3BlfLAJ7NOChrqWtILiATiycoc' })
-void window.analytics.page().then(console.log)
+void getGlobalAnalytics().page().then(console.log)
diff --git a/packages/consent/consent-tools-integration-tests/src/page-bundles/snippet/index.ts b/packages/consent/consent-tools-integration-tests/src/page-bundles/snippet/index.ts
index da6c6948e..7768c44c9 100644
--- a/packages/consent/consent-tools-integration-tests/src/page-bundles/snippet/index.ts
+++ b/packages/consent/consent-tools-integration-tests/src/page-bundles/snippet/index.ts
@@ -1,12 +1,14 @@
 /* eslint-disable @typescript-eslint/no-floating-promises */
+import { AnyAnalytics } from '@segment/analytics-consent-tools'
 import { oneTrust } from '@segment/analytics-consent-wrapper-onetrust'
+import { getGlobalAnalytics } from '@segment/analytics-next'
 
-oneTrust(window.analytics, {
+oneTrust(getGlobalAnalytics() as AnyAnalytics, {
   integrationCategoryMappings: {
     Fullstory: ['C0001'],
     'Actions Amplitude': ['C0004'],
   },
 })
 
-window.analytics.load('9lSrez3BlfLAJ7NOChrqWtILiATiycoc')
-window.analytics.track('Hello from the snippet')
+getGlobalAnalytics()?.load('9lSrez3BlfLAJ7NOChrqWtILiATiycoc')
+getGlobalAnalytics()?.track('Hello from the snippet')