diff --git a/src/Command/RunSubscriptionsCommand.php b/src/Command/RunSubscriptionsCommand.php
index 3872a3c..5261255 100644
--- a/src/Command/RunSubscriptionsCommand.php
+++ b/src/Command/RunSubscriptionsCommand.php
@@ -99,6 +99,13 @@ protected function execute(InputInterface $input, OutputInterface $output)
             while ($this->runningProcesses() >= $limit) {
                 $this->output();
             }
+
+            // run infinitely?
+            if (false === $subscriptions->valid()) {
+                $subscriptions = $this->subscriptions->all($filter);
+                $subscriptions = new \IteratorIterator($subscriptions);
+                $subscriptions->rewind();
+            }
         }
 
         while ($this->runningProcesses()) {