Re-instill Soul/Novelty/Newness via art, brand, illustration, etc.

[urcades]

The latest update to urbit.org has been characterized as a "cleaning house" update, referring to the team completely updating the build + development process of urbit.org, as well as lightly setting the overall look and feel back to somewhat of a "default"-feeling state.

We imagine that after this project, urbit.org will be ripe for a refactoring of how it presents itself to the outside world. While we increasingly feel as though it is the role of the Urbit Foundation (and its work on Urbit, the Project) to be friendly and accessible, we can't deny that Urbit is a truly unique project in its own right.

After cleanup, how do we imagine highlighting the soul/depth of the Urbit project? How can we draw out the deep mystique of the project while remaining friendly + accessible to people interested in inhabiting and building a new internet?