diff --git a/docs/modules/ROOT/pages/reference/webportal.adoc b/docs/modules/ROOT/pages/reference/webportal.adoc
new file mode 100644
index 0000000..f680658
--- /dev/null
+++ b/docs/modules/ROOT/pages/reference/webportal.adoc
@@ -0,0 +1,33 @@
+= Web Portal
+
+== Introduction
+
+For many crucial features of the VSHN Application Marketplace we need a webportal so that the end-user can order services.
+
+This is, for example, an essential part of the xref:app-catalog:ROOT:reference/exoscale-osbapi.adoc[integration into the Exoscale Marketplace^].
+
+Essentially, it will be a web frontend for the xref:app-catalog:ROOT:reference/arch-control-plane.adoc[] which is derived from the https://kb.vshn.ch/appuio-cloud/references/architecture/control-api.html[APPUiO Control API^].
+
+The plan is to reuse the https://github.com/appuio/cloud-portal[APPUiO Portal^], advance it into the VSHN Portal and integrate all the features needed for the VSHN Application Markteplace.
+
+High-level work that needs to be done:
+
+. Redesign the current APPUiO Portal into the VSHN Portal (visuals, strings, naming)
+. Refine the user experience in terms of menu structure and initial onboarding
+. Integrate necessary features for the VSHN Application Marketplace
+
+== Details
+
+tbd
+
+== Unsorted notes
+
+* Rework navigation so that “meta” stuff like organization, teams and billing is grouped
+* Make organization context a first-class feature
+* Marketplace listing has to look good and get all the information from the “serviceoffering” tied to the organization
+** Have an anonymous view for the Marketplace?
+** Where to get service logos from? Base64 encoded in service offering?
+* Prominently show organization origin (logo? colors?)
+* On service creation and configuration, have the fields from the XRD/CRD dynamically rendered, according to the API spec
+* Move the APPUiO features under its own menu entry and use the new APPUiO logo
+* Design it similarly to the new vshn.ch website by WPBeginner
diff --git a/docs/modules/ROOT/partials/nav.adoc b/docs/modules/ROOT/partials/nav.adoc
index ca33bda..0996ff1 100644
--- a/docs/modules/ROOT/partials/nav.adoc
+++ b/docs/modules/ROOT/partials/nav.adoc
@@ -3,6 +3,8 @@
 ** xref:app-catalog:ROOT:explanations/why_exists.adoc[Why does it exist?]
 ** xref:app-catalog:ROOT:explanations/app_catalog.adoc[Concept]
 ** xref:app-catalog:ROOT:reference/glossary.adoc[]
+** xref:app-catalog:ROOT:reference/webportal.adoc[Web Portal]
+
 * Architecture
 ** xref:app-catalog:ROOT:reference/arch-control-plane.adoc[]
 ** AppCat Usage Reporting
@@ -23,7 +25,6 @@
 **** xref:app-catalog:ROOT:reference/quality-requirements/reliability/mandatory-updates.adoc[Mandatory Updates]
 **** xref:app-catalog:ROOT:reference/quality-requirements/reliability/backup-interval.adoc[Minimum Backup Interval]
 
-
 *** Usability
 **** xref:app-catalog:ROOT:reference/quality-requirements/usability/actionable-alerts.adoc[Actionable Alerts]
 **** xref:app-catalog:ROOT:reference/quality-requirements/usability/api-declarative.adoc[Declarative Configuration of Instances]