diff --git a/connect/api/v1/organization/serializers.py b/connect/api/v1/organization/serializers.py
index aa7bdcdf..72ce6187 100644
--- a/connect/api/v1/organization/serializers.py
+++ b/connect/api/v1/organization/serializers.py
@@ -242,7 +242,8 @@ def get_authorization(self, obj):
     def get_show_chat_help(self, obj):
         if obj.config.get("show_chat_help"):
             return True
-        return obj.authorizations.order_by("created_at").first().user.number_people == 4
+        user = obj.authorizations.order_by("created_at").first().user
+        return user.number_people == 4 or user.company_segment in ['E-commerce', 'Comercio electrónico']
 
 
 class OrganizationAuthorizationSerializer(serializers.ModelSerializer):
diff --git a/connect/api/v2/organizations/serializers.py b/connect/api/v2/organizations/serializers.py
index 7b46fdaa..cabf22c0 100644
--- a/connect/api/v2/organizations/serializers.py
+++ b/connect/api/v2/organizations/serializers.py
@@ -153,7 +153,8 @@ def publish_create_org_message(self, instance: Organization, user: User):
     def get_show_chat_help(self, obj):
         if obj.config.get("show_chat_help"):
             return True
-        return obj.authorizations.order_by("created_at").first().user.number_people == 4
+        user = obj.authorizations.order_by("created_at").first().user
+        return user.number_people == 4 or user.company_segment in ['E-commerce', 'Comercio electrónico']
 
 
 class PendingAuthorizationOrganizationSerializer(serializers.ModelSerializer):