diff --git a/src/west/app/project.py b/src/west/app/project.py
index f3caf66c..e38a43eb 100644
--- a/src/west/app/project.py
+++ b/src/west/app/project.py
@@ -6,6 +6,7 @@
 '''West project commands'''
 
 import argparse
+import asyncio
 from functools import partial
 import logging
 import os
@@ -1670,16 +1671,15 @@ def do_add_parser(self, parser_adder):
         parser.add_argument('projects', metavar='PROJECT', nargs='*',
                             help='''projects (by name or path) to operate on;
                             defaults to active cloned projects''')
+        parser.add_argument('-j', '--jobs', nargs='?', const=-1,
+                            default=1, type=int, action='store',
+                            help='''Use multiple jobs to parallelize commands.
+                            Pass no number or -1 to run commands on all cores.''')
         return parser
 
-    def do_run(self, args, user_args):
-        failed = []
-        group_set = set(args.groups)
-        env = os.environ.copy()
-        for project in self._cloned_projects(args, only_active=not args.all):
-            if group_set and not group_set.intersection(set(project.groups)):
-                continue
-
+    async def run_for_project(self, project, args, sem):
+        async with sem:
+            env = os.environ.copy()
             env["WEST_PROJECT_NAME"] = project.name
             env["WEST_PROJECT_PATH"] = project.path
             env["WEST_PROJECT_ABSPATH"] = project.abspath if project.abspath else ''
@@ -1689,12 +1689,24 @@ def do_run(self, args, user_args):
 
             cwd = args.cwd if args.cwd else project.abspath
 
-            self.banner(
-                f'running "{args.subcommand}" in {project.name_and_path}:')
-            rc = subprocess.Popen(args.subcommand, shell=True, env=env,
-                                  cwd=cwd).wait()
-            if rc:
-                failed.append(project)
+            self.banner(f'running "{args.subcommand}" in {project.name_and_path}:')
+            proc = await asyncio.create_subprocess_shell(args.subcommand,
+                                                         cwd=cwd, env=env, shell=True)
+            return await proc.wait()
+
+    def do_run(self, args, unknown):
+        asyncio.run(self.do_run_async(args, unknown))
+
+    async def do_run_async(self, args, user_args):
+        sem = asyncio.Semaphore(args.jobs if args.jobs > 0 else os.cpu_count() or sys.maxsize)
+
+        group_set = set(args.groups)
+        projects = [p for p in self._cloned_projects(args, only_active=not args.all)
+                    if not group_set or group_set.intersection(set(p.groups))]
+
+        rcs = await asyncio.gather(*[self.run_for_project(p, args, sem) for p in projects])
+
+        failed = [p for (p, rc) in zip(projects, rcs) if rc]
         self._handle_failed(args, failed)
 
 GREP_EPILOG = '''