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4 changes: 2 additions & 2 deletions docs/crisis/crisis_intro.md
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Expand Up @@ -6,9 +6,9 @@ hero: assets/img/headers/iStock-1097331490-3992x2242-e4f3f2d.png

## Introduction to Crisis Response Management Operations

A critical partner in your supply chain just went down. An earthquake just hit your main operations hub. Breaking news about your organization just hit social media. A crisis can happen at any time. Are you ready for it? The way you handle your worst day will leave lasting impressions about your brand and its perceived value in the eyes of your current and potential customers.
サプライチェーンの重要なパートナーが突然ダウンしました。主要な運営拠点を地震が襲いました。あなたの組織に関する速報がソーシャルメディアに流れました。危機はいつでも起こり得ます。あなたは準備ができていますか？最悪の日の対応の仕方が、現在および潜在的な顧客の目に、あなたのブランドとその認識される価値について長く残る印象を与えることになります。

Bad news first. There's always another crisis or existential threat on the horizon. If you don’t have an established Crisis Response process and team in place, you’re running a high risk of failure. If you do have a process and team, you should be continuously iterating and improving your leadership, plans and practices to guard against mistakes that can cause irreparable damage to your brand.
まず悪いニュースから。常に新たな危機や存続の脅威が地平線上にあります。確立された危機対応プロセスとチームがない場合、失敗のリスクが非常に高くなります。プロセスとチームがある場合でも、ブランドに取り返しのつかない損害を与える可能性のある間違いから身を守るために、リーダーシップ、計画、実践を継続的に改善し、向上させる必要があります。

The good news is that this guide is built to bring your Crisis Response Management Operations up to speed using best practices, and leveraging PagerDuty’s Operations Cloud.

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