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Co-authored-by: github-actions[bot] <github-actions[bot]@users.noreply.github.com>

categories/marketing-and-video/rules-to-better-social-media-for-business.md

@@ -23,6 +23,8 @@ index:
 - text-limit-for-images
 - create-friendly-short-urls
 - share-every-blog-post
+- promotion-do-people-know-about-your-event
+- avoid-dates-text-in-graphics-for-events
 - post-using-social-media-management-tools
 - do-your-presentations-promote-online-discussion
 - do-you-share-when-you-upgrade-an-application
@@ -32,15 +34,13 @@ index:
 - managing-linkedin-for-international-companies
 - monitor-external-reviews
 - do-you-create-a-call-to-action-on-your-facebook-page
-- promotion-do-people-know-about-your-event
 - twitter-how-to-verify-your-account
 - do-you-know-what-to-tweet
 - do-you-know-that-every-comment-gets-a-tweet
+- thank-others-for-each-reference-to-you
 - do-you-know-when-to-use-a-hashtag-vs-a-mention
 - twitter-for-professionals
-- thank-others-for-each-reference-to-you
 - twitter-tip-content-creators
-- avoid-dates-text-in-graphics-for-events
 - manage-your-photos
 - purchase-online-as-your-1st-option-think-of-your-experience-and-have-a-voice
 - do-you-know-how-to-deal-with-negative-comments

rules/do-you-know-how-to-deal-with-negative-comments/rule.md

@@ -1,8 +1,8 @@
 ---
-seoDescription: Manage Negative Comments Like a Pro - Tips and Best Practices
+seoDescription: Manage negative comments like a Pro - tips and best practices.
 type: rule
 archivedreason:
-title: Do you know how to deal with negative and inappropriate comments?
+title: Comments - Do you know how to deal with negative and inappropriate responses?
 guid: b775156c-6407-499d-a117-e22c1b3138e2
 uri: do-you-know-how-to-deal-with-negative-comments
 created: 2020-06-01T04:19:02.0000000Z
@@ -24,21 +24,21 @@ Making sure everyone from your team is on the same page about how to approach th
 
 Here are some points on handling negative comments:
 
-### Tip #1: Don't block people who don't agree with you
+## Tip #1: Don't block people who don't agree with you
 
 Unless you've received a disrespectful or hateful comment, don't block users that have a different point of view to yours.
 
-### Tip #2: Understand the situation, apologize and fix the problem
+## Tip #2: Understand the situation, apologize and fix the problem
 
 A negative comment could be due to bad customer experience. In that case, first, understand what happened, show in your reply that you are sorry that a certain situation didn't go as expected and that you understand how your client feels, as [Neil Patel suggests](https://neilpatel.com/blog/unhappy-customers-into-resource/). Then show your client that you've fixed the problem, or that you are working on it (if it's a long process to fix it).
 
 If a customer has raised an issue publicly, addressing it publicly is the way to go as it shows transparency and builds trust with your community. Responding to clients that have had a bad experience with your product or service is crucial on social media to encourage others to keep purchasing from your company.
 
-### Tip #3: If the problem is serious, reach out to the client through a private message
+## Tip #3: If the problem is serious, reach out to the client through a private message
 
 From the first comment, we can identify if a problem can escalate quickly, or if it’s harder to handle publicly. In cases like this, you can ask the client to contact you privately via email or direct message. This will hopefully take the damage offline and allows you to engage with the customer in a more personal way. It also allows other clients to see that you still responded and that you took action on a client's concern.
 
-### Tip #4: Remember that some people are just trolls
+## Tip #4: Remember that some people are just trolls
 
 If you got a new comment that is not from a client or a potential client, remember that some people are just trolls and want to watch the world burn. If the customer is unreceptive to your helpful replies or they start posting anything offensive or inappropriate on your page, it is perfectly reasonable to block them – but this should be the last option in most cases.
 
@@ -48,15 +48,15 @@ Some comments could be either about your product/service or about a meme you pos
 
 For more information, check [this article from Hootsuite with 9 tips for handling trolls on social media](https://blog.hootsuite.com/how-to-deal-with-trolls-on-social-media/).
 
-### Tip #5: Use a social media management tool
+## Tip #5: Use a social media management tool
 
 You can use social media monitoring tools to keep track of the comments you get on social media, like Zendesk or Hootsuite.
 
 ![Figure: This is Zendesk UI to help you reply to comments on social media - You can reply, mark as solved, open or pending through the platform](commentsonzendesk.png)
 
 ![Figure: This is Hootsuite UI to manage comments (more expensive)](engagement-new-streams.png)
 
-### Tip #6: Use the 'hide' feature (Facebook only)
+## Tip #6: Use the 'hide' feature (Facebook only)
 
 Facebook has a nice functionality where if you hide a comment, the user who posted it (and the page manager) can still see it. This hide functionality is useful as it doesn’t inflame the situation. On other platforms, you have to either publicly comment to indicate that the message is against your company's values or report the comment to hide it.
 

rules/do-you-know-how-to-use-social-media-effectively-in-china/rule.md

@@ -1,7 +1,7 @@
 ---
 type: rule
 archivedreason: 
-title: Do you know how to use Social Media effectively in China?
+title: China - Do you know how to use social media effectively in China?
 guid: 3c17b4cb-791f-4513-a402-549039328459
 uri: do-you-know-how-to-use-social-media-effectively-in-china
 created: 2020-09-24T23:20:13.0000000Z
@@ -31,7 +31,7 @@ However while we often try to draw comparisons with these platforms with their w
 
 Do you know the best platforms to use in China? Here is a list of our top 5:
 
-### 1. WeChat (The Chinese Super App)
+## 1. WeChat (The Chinese Super App)
 
 WeChat started as an instant messaging app similar to WhatsApp but has morphed into a ‘super app’ that now allows you to do just about anything! Users can perform a wide variety of activities such as making transactions, ordering food, booking movie tickets, calling a taxi, even playing games. It now has more than 1 billion active users.
 
@@ -50,7 +50,7 @@ There are 4 types of Official  WeChat Accounts; “Subscription Accounts”, “
 
 ![Figure: SSW's SugarLearning WeChat Mini Program Log-in page & Mini Program](WeChat-Mini-Program.png)
 
-### 2. Weibo (The Facebook of China)
+## 2. Weibo (The Facebook of China)
 
 Weibo is an social media platform where people go not only post, share and interact with each other, but also follow trends and see the news. This is the place for content to go viral and for Chinese Influences, known as KOLs, to build their online communities. Like Facebook Live, It has its own live stream platform which is often used for product promotion. Conveniently it also has E-commerce integration which mean that people can link their accounts to Alipay and purchase products with one click.
 
@@ -62,7 +62,7 @@ Why you should consider using it:
 * Q&A postings increased by 400% in 2018 compared to 2017
 * 82 per cent of Weibo users shop online
 
-### 3. Youku (The YouTube of China)
+## 3. Youku (The YouTube of China)
 
 Often referred to as the YouTube of China, Youku is a video hosting service that is great for long-form videos. While there are popular short-form video platforms, like Tik Tok, Youku has remained the popular source of videos for people who want to gain greater knowledge in a subject, or to watch the news.
 
@@ -77,7 +77,7 @@ Why you should consider using it:
 
 ![Figure: Youku would have a very familiar feel for our Western audience as seen from this video feed](Youku.png)
 
-### 4. Baidu (The Google Search of China)
+## 4. Baidu (The Google Search of China)
 
 93% of online experiences in the Western world begin with a Google Search. In China it is search engine Baidu that dominates with 90% of online search starting there. That’s \*billions\* of searches per month!
 
@@ -93,7 +93,7 @@ _\* The Cost per click is lower but be warned - Baidu does have some strict paym
 
 ![Figure: A search for 'SSW' using Baidu, we are organically No 1 on this page](Baidu.png)
 
-### 5. Bilibili (Up & coming alternate to Youku)
+## 5. Bilibili (Up & coming alternate to Youku)
 
 We all know that the best marketers are using video to sell their products and directly engage their audience online. Brands should not overlook the usefulness of branded online video for their audience. Similar to how YouTube experiences huge popularity in the West, China’s video platforms such as Youku and iQiyi are successful with the local Chinese audience. But one live streaming platform that is often overlooked is the video-sharing platform Bilibili.
 

rules/do-you-know-that-every-comment-gets-a-tweet/rule.md

@@ -2,7 +2,7 @@
 seoDescription: Twitter users who comment on blog posts find it polite to tweet the original blogger's post, making sense and worth sharing.
 type: rule
 archivedreason:
-title: Twitter - Do you know that every comment gets a tweet?
+title: X - Do you know that every comment gets a tweet?
 guid: 93abe8bd-0e11-436e-aa09-51cded0c40e8
 uri: do-you-know-that-every-comment-gets-a-tweet
 created: 2010-03-15T15:26:58.0000000Z
@@ -18,11 +18,10 @@ redirects:
 
 If someone's blog post is interesting or inflammatory enough that you want to comment on it, then it is probably worth a tweet.
 
+<!--endintro-->
+
 ::: greybox
-**@MrHinsh** I missed this...John Liu, making sense, something to see https://bit.ly/9wzSVT 
+**@MrHinsh** I missed this...John Liu, making sense, something to see <https://bit.ly/9wzSVT>
 less than 20 seconds ago via bit.ly
-
 :::
 Figure: When you comment, tweet the other person's blog. It's only polite
-
-<!--endintro-->

rules/do-you-know-what-to-tweet/rule.md

@@ -1,7 +1,7 @@
 ---
 seoDescription: What to tweet about? Make it relevant and interesting to your target audience! Don't waste followers' time with off-topic or low-value tweets. Focus on sharing valuable insights, updates, or engaging stories that resonate with them.
 type: rule
-title: Twitter - Do you know to tweet relevant stuff only?
+title: X - Do you know to tweet relevant stuff only?
 uri: do-you-know-what-to-tweet
 authors:
   - title: Matthew Hodgkins
@@ -23,20 +23,20 @@ Your tweets should be interesting to your target audience. People aren't going t
 <!--endintro-->
 
 ::: bad
-![Bad Example - "Having lunch" is not an interesting tweet](bad-twitter.png)
+![Bad example - "Having lunch" is not an interesting tweet](bad-twitter.png)
 :::
 
 Some good examples of things to tweet about:
 
-- One week before an event, tweet about the event to raise awareness
-- One day before an event, tweet about the event and what you are talking about
-- On the day of the event, check-in on foursquare when you arrive (gives people a nice map)
-- When something good happens to you. E.g. You beat your boss in an arm wrestle
-- Tweet before and after installing new software or after an upgrade eg:
+* One week before an event, tweet about the event to raise awareness
+* One day before an event, tweet about the event and what you are talking about
+* On the day of the event, check-in on foursquare when you arrive (gives people a nice map)
+* When something good happens to you. E.g. You beat your boss in an arm wrestle
+* Tweet before and after installing new software or after an upgrade. E.g:
 
-  - Installing #SharePoint for the first time
-  - \#SharePoint install done - found a great guide to follow here: mysharepointsite.com
+  * Installing #SharePoint for the first time
+  * \#SharePoint install done - found a great guide to follow here: mysharepointsite.com
 
 ::: good
-![Good Example - An informative tweet with hashtags and relevant links for a targeted audience of IT followers](good-twitter.png)
+![Good example - An informative tweet with hashtags and relevant links for a targeted audience of IT followers](good-twitter.png)
 :::

rules/do-you-know-when-to-use-a-hashtag-vs-a-mention/rule.md

@@ -1,7 +1,7 @@
 ---
 type: rule
 archivedreason: 
-title: Twitter - Do you know when to use hashtags vs mentions?
+title: X - Do you know when to use hashtags vs mentions?
 guid: e738f965-78f2-44c7-8f28-805bb07a963b
 uri: do-you-know-when-to-use-a-hashtag-vs-a-mention
 created: 2014-07-04T05:49:34.0000000Z
@@ -20,24 +20,24 @@ redirects:
 
 ---
 
-**#Hashtags** are used when talking about something – a topic or keyword. Using a hashtag creates a link that leads to a page displaying an aggregated list of posts about that thing. 
+**#Hashtags** are used when talking about something – a topic or keyword. Using a hashtag creates a link that leads to a page displaying an aggregated list of posts about that thing.
+
+<!--endintro-->
 
 So if it is about the topic, then the hashtag is the way to go:
 
 > Microsoft releases **#VisualStudio** 2013 Update 2
 
 On the other hand, **@Mentions** are used when talking to or about someone (the user account of a person, brand, group, etc.). The link created by a mention goes to that user account. The user is notified when they have received a mention in a post so that they can respond.
 
-So if you are talking to someone directly, or mention a specific user in your tweet, you should use the @mention: 
+So if you are talking to someone directly, or mention a specific user in your tweet, you should use the @mention:
 
 > Thanks to **@visualstudio** for the map to Bill Gates’s house – I’m looting his safe right now!
 
-<!--endintro-->
-
 The best tweets will use a combination of @mentions and #hashtags where appropriate to properly leverage the platform – that way readers can check out the people involved OR join the conversation about a topic.
 
 ![Figure: This tweet utilizes @mentions, #hashtags, and a link. These will create higher engagement and let the reader further explore the topic](tweet-with-mentions-and-hashtags.png)  
-
-- **Small companies:** If the brand is not big you don't need it diluted. So find the profile and use the @ not the \#. E.g. @firebootcamp is preferred over #firebootcamp
 
-- **Large companies:** If the brand is big, you will see a difference between the @ and the #. So if you want to tweet about a subject that is also a username – such as #VisualStudio / @VisualStudio - then the content of your tweet will decide whether to use a hashtag or a @mention: 
+* **Small companies:** If the brand is not big you don't need it diluted. So find the profile and use the @ not the \#. E.g. @firebootcamp is preferred over #firebootcamp
+
+* **Large companies:** If the brand is big, you will see a difference between the @ and the #. So if you want to tweet about a subject that is also a username – such as #VisualStudio / @VisualStudio - then the content of your tweet will decide whether to use a hashtag or a @mention:

rules/ok-words-in-china/rule.md

@@ -2,7 +2,7 @@
 seoDescription: Localizing apps to China? Some English words are commonly accepted and can be used as-is on your user interface.
 type: rule
 archivedreason:
-title: Chinafy - Do you know those English words are OK in China?
+title: Chinafy - Do you know the English words that are used in China?
 guid: d78b1c61-7653-42d4-9264-853097b8c1e4
 uri: ok-words-in-china
 created: 2019-06-20T09:25:31.0000000Z
@@ -20,38 +20,28 @@ If you are localizing your application to China, some of the English words are c
 
 Here is a list of English words which are OK to use on your user interface:
 
-- OK
-- APP
-- FAQ
-- VS
-- V1, V2 (Version 1, Version2)
-- ID
-- VR
-- AI
-- 3D
-
-![](microsoft download site.jpg)
+* OK
+* APP
+* FAQ
+* VS
+* V1, V2 (Version 1, Version2)
+* ID
+* VR
+* AI
+* 3D
 
 ::: good
-Figure: Good Example - Microsoft's Chinese software downloading site use "FAQ" on the main menu
-
+![Figure: Good Example - Microsoft's Chinese software downloading site use "FAQ" on the main menu](microsoft download site.jpg)
 :::
 
-![](sugarlearning cn site.jpg)
-
 ::: good
-Figure: Good Example - SugarLearning.cn site use "FAQ" on the main menu
-
+![Figure: Good Example - SugarLearning.cn site use "FAQ" on the main menu](sugarlearning cn site.jpg)
 :::
-![](versionok.png)
 
 ::: good
-Figure: Good Example - Apps keep "V" or "Version" in English
-
+![Figure: Good Example - Apps keep "V" or "Version" in English](versionok.png)
 :::
-![](FACE ID.png)
 
 ::: good
-Figure: Good Example - iOS keep "ID" in English
-
+![Figure: Good Example - iOS keep "ID" in English](FACE ID.png)
 :::

rules/promotion-do-people-know-about-your-event/rule.md

@@ -2,7 +2,7 @@
 seoDescription: Promote events to increase discoverability and attract attendees through Meetup, Word of Mouth, and Social Media platforms.
 type: rule
 archivedreason:
-title: Promotion - Do you help people to know about your events?
+title: Promoting - Do you share your events?
 guid: 7ecf6a85-ea09-4678-aa9f-f057e11e9c66
 uri: promotion-do-people-know-about-your-event
 created: 2014-12-31T00:08:10.0000000Z
@@ -16,30 +16,30 @@ redirects:
   - promotion-do-you-help-people-to-know-about-your-events
 ---
 
-How are you going to have a successful event if no one shows up?
 
-<!--endintro-->
-
-You will have to promote your event in a way that makes sense to your topic and approach. The most cost-effective way is to use a large variety of online services that are available.
+A successful event requires attendees to show up, or it won't reach its full potential. You will have to promote your event in a way that makes sense to your topic and approach.
 
-### Meetup
+The most cost-effective way is to use a large variety of online services that are available and to talk about the event.
 
-This is the best way to increase the discoverability of your event. Meetup provides the following:
+<!--endintro-->
 
-- Allows people to search and discover events
-- Allows people to join your group to get updates
-- You can easily list your upcoming events and have people join them
-- Comes with an automatic mailing list so you can send out announcements
+## Meetup
 
-### Word of Mouth
+This is the best way to increase the discoverability of your event. [Meetup](https://www.meetup.com) provides the following:
 
-Don't underestimate the power of one friend or colleague telling another. DDD Melbourne sold out in 10 hours with almost no promotion except for Twitter and Word of Mouth. If you are creating a recurring event, Word of Mouth becomes extremely important as past experiences flow through the grapevine.
+* Allows people to search and discover events
+* Allows people to join your group to get updates
+* You can easily list your upcoming events and have people join them
+* Comes with an automatic mailing list so you can send out announcements
 
-### Social Media
+## Social Media
 
-In some circumstances, it is worth setting up one or more accounts on social media for promoting and corresponding as the event identity. In technical circles, it is especially popular to use Twitter as a way to create awareness about events. SSW uses a combination of Twitter, Facebook, LinkedIn and Instagram to promote our events, that way we have a much larger and diverse audience to draw from.
+In some circumstances, it is worth setting up one or more accounts on social media for promoting and corresponding as the event identity. In technical circles, it is especially popular to use Twitter as a way to create awareness about events. SSW uses a combination of X, Facebook, LinkedIn, and Instagram to promote our events, that way we have a much larger and diverse audience to draw from.
 
 ::: greybox
-**Tip:** Get your staff to Tweet at events and to Re-Tweet your events to help reach a larger audience!
-
+**Tip:** Get your staff to tweet at events and to re-tweet your events to help reach a larger audience!
 :::
+
+## Word of Mouth
+
+Don't underestimate the power of one friend or colleague telling another. DDD Melbourne sold out in 10 hours with almost no promotion except for Twitter and Word of Mouth. If you are creating a recurring event, Word of Mouth becomes extremely important as past experiences flow through the grapevine.