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Brand development #2

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miiroseppanen
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Made major revamp on continents of this repo and assets.

  1. Shuffled folder structure for the assets to contain in use assets and in progress assets
  2. Fresh set of logo and mark assets with transparent and colored bgs
  3. Made 3 iterations of text part of the logo, versions are foldered under "Logo" folder
  4. Added few texture and image patterns to be used as illustrations for the web / etc. headers
  5. Added few fresh fonts that can be used as brand assets in the visual identity

Miiro Seppänen added 7 commits February 3, 2021 19:20
Moved all old logo versions to archive and added few new folders for different logo versions,
1st LOGO where the mark with text lives
2nd MARK All the versions of symbol
3rd PURPOSE ADJUSTED for all the social media etc fancy custom colored versions
added sub folders for the print and other files. The workfiles folder contains un finished assetfiles etc.
Sorry for bad commit message in the last one. On this commit the folder structure got more readable and files named in descriptive way. Also added 3 variants of text logos.
Brand font files and few illustrations for general usage
@vranki
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vranki commented Feb 4, 2021

There are logos that are not the Hacklab's official logo and using it's font.

As discussed on Matrix channel, the logo including font has been custom made for us by a professional artist and was chosen in community meeting to be our official brand. A lot of effort went to it.

Also, the PR contains font files. Source and license of the fonts should be clearly marked in README and it must be sure that these are free to re-distribute publicly.

Changing the official branding would require at least a community meeting with proper proposal. This is why I would reject this PR as is.

I would accept it if the logo suggestions would be in their own directory, clearly marked as suggestions or unofficial material.

@miiroseppanen
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Reorganised the repo and took the fonts away for now. Lets look for alternatives in google fonts at some point.

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