Google Data Analytics Capstone Project: Cyclistic ‘22

How Does a Bike-Share Navigate Speedy Success?

Business Task

Three questions will guide the future marketing program:

1. How do annual members and casual riders use Cyclistic bikes differently?
2. Why would casual riders buy Cyclistic annual memberships?
3. How can Cyclistic use digital media to influence casual riders to become members?

• Moreno has assigned you the first question to answer: How do annual members and casual riders use Cyclistic bikes differently?

Tools: R for data cleaning, Tableau for data visualization.

Dataset:

I used R to combine all the data into one sheet, remove unused columns and export it to a CSV file.

For the Tableau Dashboard, refer to