Google Maps in India - https://elizlaraki.substack.com/p/google-maps-ux-the-india-conundrum

Understanding consumers and community at Starbucks - https://medium.com/@crystal.tan/lets-go-to-starbucks-an-ethnographic-case-study-63933b541858

Apple Watch Consumer Intimacy - https://medium.com/brand-intimacy/apple-watch-ethnography-study-part-2-4c6a74147164

Social network for Kirana Stores - https://newsletter.theindianotes.com/p/building-a-kirana-social-network

Flipkart in India - https://newsletter.theindianotes.com/p/how-did-flipkart-convince-indians