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Update write-with-conversational-official-voice.md
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m-sullivan7 authored Dec 11, 2023
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Expand Up @@ -37,7 +37,7 @@ A conversational tone and an official one can seem like they’re opposites of e
### How to sound official

* Use active voice. It helps content sound official because it’s confident and direct.
* Use qualifying language like **approximately**, **around**, **about**, or **like** only when necessary. We use these words naturally when speaking to sound more accommodating, but people expect solid answers from the State.
* Use qualifying language like **approximately**, **around**, **about**, or **like** only when necessary. We use these words naturally when speaking to sound more accommodating, but people expect solid answers from the state.
* Be honest when the state does not have a definitive answer.

### Finding the balance
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