Brand Identity and Intended Audience

The game breaks away from the rehashed content of the medium by using a unique 4th wall mechanic in the ways of Cinematic black bars. These bars are usually located at the top and bottom of a scene/game (cutscenes usually) and help the audience focus on the story happening in front of them. We have opted to make use of these bars by allowing the player to operate them via rotating or resizing them to assist the character in completing the levels. So what looks like a cutscene turns out to be a playable level, thus providing a unique take on puzzle games and video games in general. This is akin to playing a game on the title screen, where you would usually be starting the game and loading into a level, not considering it a level in itself.

The game engages the players in various puzzles through the character's perspective with the idea of leaving a lasting impression with its unique use of camera manipulation to affect environments and gameplay. It strives to leave players with a sense of satisfaction and intrigue from solving unique puzzles as well as revealing more of the story. The design also utilises photography features such as camera flashes, the bokeh effect, aperture and aspect ratios as ways to solve puzzles in the game, assimilating camera mechanics as game mechanics instead.

PG rating, 12 and over (Young teens to middle age adults). Older members - story and potential relatability in addition to the above The story matches the demographic because at least at some point in an adult’s life they have lost a loved one. Whether it inevitably be a parent or other family member, or close friends, they have come face to face with grief in the past. And with the game’s overarching narrative of confronting such grief, adults can place themself in the narrative and compare how they dealt with their grief (or dealing, or are going to deal) versus how Vincent (the playable character) is shown to deal with his.