Brand Identity and Intended Audience

The brand is unique, Information engaging, and the target market has been very well researched and presented.

The game breaks away from the rehashed content of the medium by using a unique 4th wall mechanic in the ways of Cinematic black bars. These bars are usually located at the top and bottom of a scene/game (cutscenes usually) and help the audience focus on the story happening in front of them. We have opted to make use of these bars by allowing the player to operate them via rotating or resizing them to assist the character in completing the levels. So what looks like a cutscene turns out to be a playable level, thus providing a unique take on puzzle games and video games in general. This is akin to playing a game on the title screen, where you would usually be starting the game and loading into a level, not considering it a level in itself.

The game engages the players in various puzzles through the character's perspective with the idea of leaving a lasting impression with its unique use of camera manipulation to affect environments and gameplay. Leave players with a sense of satisfaction and intrigue from solving unique puzzles as well as revealing more of the story.

PG rating, 12 and over (Young teens to middle age adults). Older members - story and potential relatability in addition to the above